brothersbloom: Une Arnaque presque Parfaite!  (“An almost perfect con”) Our French poster.  Tres bien. This French poster is one element of a beautiful brand story created for The Brothers Bloom, A Con Man Movie. Be sure to check out their stunning Tumblr design at http://brothersbloom.tumblr.com Using Tumblr for a movie site this way is just about sublime. Something to note is that the brand story was not carried through to Facebook & Twitter, and that is a REAL shame because the mood evoked here should have been translated to all media sources. The Twitter page is dull as dirt, and with all this artwork should not have been difficult to brand, and the Facebook site is using a completely different set of graphics and you cannot even tell this is the same movie at a glance. For such a gorgeous, lush, rich branding job this is a disappointment. Don’t do this designers and marketers. Get your dog and pony show planned in advance and execute it consistently EVERYWHERE for maximum brand impact.

brothersbloom:

Une Arnaque presque Parfaite!  (“An almost perfect con”) Our French poster.  Tres bien.


This French poster is one element of a beautiful brand story created for The Brothers Bloom, A Con Man Movie. Be sure to check out their stunning Tumblr design at http://brothersbloom.tumblr.com Using Tumblr for a movie site this way is just about sublime.

Something to note is that the brand story was not carried through to Facebook & Twitter, and that is a REAL shame because the mood evoked here should have been translated to all media sources. The Twitter page is dull as dirt, and with all this artwork should not have been difficult to brand, and the Facebook site is using a completely different set of graphics and you cannot even tell this is the same movie at a glance. For such a gorgeous, lush, rich branding job this is a disappointment. Don’t do this designers and marketers. Get your dog and pony show planned in advance and execute it consistently EVERYWHERE for maximum brand impact.